Maebe Village

The Maebe Village was a two-day immersive brand takeover created to bring the Maebe community into the brand’s physical world. The experience included the Maebe Café, the Maebe Corner Shop and the Maebe Styling Studio, where guests could explore the newly launched Between Seasons collection alongside curated food, drinks and styling moments.

I designed a 40-page bespoke magazine created specifically for the event. The publication acted as both a collectible takeaway and an editorial extension of the brand, immersing guests further into the Maebe world.

To support the flow between the three venues, I created a custom illustrated location map that helped guests navigate the Maebe Village, whilst bespoke wine labels ensured a cohesive visual identity across the event.